The Newtown Movement was a movement started by creators on Lego.com to remeber the Newtown, Connecticut tragedy.
This movement was started the day after the Newtown massacre by Bowdrie1999. He removed his avatar's pirate hat and beard. When asked why, he claimed that it was in reverance to Newtown. Superseaturtle removed her hood, replacing it with a black ponytail. It gained momentum, with users removing hats, hoods, sunglasses, and moustaches from their avatars in reverance.
About a week afterwards, the users slowly returned to their normal avatars.